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Agents and brokers who need access to a bigger market often should join multiple listing services, which often use conflicting details, said Tom Phillips, Bright's president and CEO and former CEO of TREND. "The borders were truly arbitrary and recognized decades ago when associations were very first formed ... and technology was such that it could not handle huge varieties of users," Charron stated.

Besides Phillips and Charron, MRIS's former COO, Brian Donnellan, will lead the service as Bright's COO. MRIS was formed in 1993 when numerous Real estate agent associations in the Baltimore location merged their listing system with that of other groups in the state and in surrounding jurisdictions. Other Bright members in addition to MRIS and PATTERN include the Coastal Association of Realtors in Maryland; the Cumberland County Board of Realtors in New Jersey; the Greater Harrisburg Association of Realtors, the Lancaster County Association of Relators, the Lebanon County Association of Realtors and the Realtors Association of York and Adams Counties, all in Pennsylvania; and the Sussex County Association of Realtors in Delaware.

The company is dealing with integrating different listing systems and expects to have a preliminary variation ready by summer, when it will begin converting users to the new service. Phillips said Brilliant intend to expand eventually to an even bigger footprint."This is definitely a trend, and I believe we're visiting more of it moving forward," Charron stated.

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